Customer Loyalty: How are bots exploiting business logic?

Customer Loyalty: How are bots exploiting business logic?

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Every business knows the harm done by credit card fraud, yet few are fully aware of how damaging loyalty point fraud can be or how prevalent such attacks are today. 

As loyalty point balances grew during the pandemic as consumers bought more online, brands needed new ways to earn repeated custom in a saturated eCommerce market. Many customers have accumulated significant amounts of loyalty points from cancelled holidays and lockdown purchases to use post Covid. This makes loyalty point fraud an attractive prospect for cybercriminals who resell such points illegally; the attacks are cheap and easy, the risk is low, and the rewards are high. 

Now is the time for retailers and the travel industry to get ahead of this alarming trend, before criminals attack and create yet more financial and reputational unrest for businesses after a difficult year. 

This whitepaper explores how loyalty point fraud is growing, how attacks take place and how businesses can keep themselves and their customers protected.  

Here’s what you’ll learn: 

•   How loyalty point fraud works through examination of the BLADE framework  

•   How the attack landscape is growing in sophistication and surface area  

•   How sophisticated bot management keeps retailers ahead of loyalty point fraud 

A sophisticated approach for sophisticated threats

Unparalleled Accuracy

Netacea’s bot management solution is the most accurate on the market. Thanks to our Intent Analytics™ technology we provide fast and accurate identification between real users and bots with a false positive rate of only 0.001%.

No Reliance on JavaScript

Unlike other bypassable solutions that rely on in-browser JavaScript signals, Netacea’s machine learning approach analyses millions of requests to produce a constant stream of real-time recommendations.

Wide-Range of Implementation Options

Our server-side approach guarantees quick and easy implementation of our technology and enables us to support a wide range of integrations.

Trusted by leading brands

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Forrester new wave bot management 2020

“Netacea leads the pack with robust attack response
and dashboarding capabilities.”

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