A bot account, also known as a fake account, is an account that has been automatically generated in order to deliver a message or publish information automatically. It can be used for marketing or political purposes.
These accounts are mostly used for spamming either links to marketing sites or simply posting random things that do not make sense anywhere.
When it comes to spotting fake accounts on your ecommerce website, there are a few things that you can do. One of the simplest ways to spot bot accounts is by looking for patterns in actions. If someone has been on your website for five minutes and not purchased anything, yet they are browsing a large number of products quickly in an unnatural way, then you can guess that they’re likely to be a bot account.
With all the different bots out there, it can be hard to tell them apart. Some bot accounts will use proxies (fake IP addresses) and some will use real IP addresses. Some bots have multiple accounts, others simply create unique ones each time.
There is no foolproof way to tell if an account is a bot, however, there are things you can do in order to protect your website from these accounts.
Examples of bots posing a danger to your business
Frequently asked questions about bot accounts
How to tell if an account is a bot?
The best way to tell if an account is a bot or not is to look at the behavior of that online user. For example, if the user seems to be checking out the same products over and over again, this is also another indication of a fake/bot account.
However, when you do come across accounts on your website that behave in unusual ways then you should check them out before reporting them as bots. There might be some real users behind these accounts who simply need some help with their profile settings and accidentally got themselves stuck in a loop.
What are bot accounts used for?
Bots can often be used for malicious purposes including, but not limited to, spamming, phishing scams and installing viruses onto your website. Bots are commonly used in order to automate the tedious tasks that computers would usually do, such as checking out a certain number of websites on an hourly or daily basis.
Why do people create bot/fake accounts?
Bots and fake profiles can be used for several reasons including making money from microtransactions and selling products on social media sites. They could also be acquired by hackers who use them to hack into companies websites or as part of a bigger plan like identity theft.