Increasing your web traffic puts your products and services in front of a wider audience. However, as your website or app traffic grows, so will the presence of bot traffic. These bots won’t all be bad, but to minimise friction in the customer experience caused by bots and make sure your marketing insights are accurate, you must be equipped to detect bot activity.
It is helpful to work with web engineers and data scientists who can look directly at network requests and identify bot vs. human traffic from the IP address, country of origin and anomalous behaviour.
Bot Detection Methods
Integrated tools such as Google Analytics give engineers and data scientists visibility of bot traffic indicators such as:
- Unusually high page views
- Unusually high bounce rates
- Very high or very low average session duration
- Fake conversions
- Spikes in traffic from an unusual region