Prevent Website Overload and Maximise Sales During Peak Events
Netacea’s Virtual Waiting Room is a cloud-based service that sits in front of your website, mobile app and APIs, controling the flow of visitors. Guarantee a positive customer omni-channel experience even under extreme conditions such as Black Friday.
When the maximum number of visitors is reached and your website would typically slow down or fall over, Netacea delivers a customisable queuing page to your excess users.
Netacea ensures your infrastructure only ever receives a manageable amount of visitors, allowing you to guarantee availability, protect customer experience and maximise your online revenue.
Implemented in minutes from start to finish, the Virtual Waiting Room does not require any code changes to your website, merely a single redirection protects all your web infrastructure, enabling our larger customers to deploy to 10,000’s sites in a single, rapid implementation.
Having worked with some of the world’s largest retailers as well as high-profile ticketing platforms, the Virtual Waiting Room works seamlessly with most CDNs and platforms such as Magento, IBM Commerce, FastLy, CloudFlare, SalesForce and more.
With mobile native app support your mobile customers are protected with the same fair queue as your online customers.
Inform your customers with a branded queuing screen detailing their place in the queue and the estimated waiting time.
The waiting room page is fully configurable and completely white-labeled allowing your visitor’s waiting room experience to be consistent with your brand and giving you the scope to entertain waiting visitors with videos, Twitter feeds, games or special offers.
Nobody likes waiting so the Netacea Virtual Waiting Room makes the process as fair, transparent and painless as possible.
Netacea Virtual Waiting Room allows you to take full control over the flow of visitors to your website. The real-time queue management dashboard will provide with up to the second reports on the numbers of visitors on your site and the number waiting. All settings can be adjusted to allow instant increases or decreases in the number visitors allowed through, meaning that you can make constant adjustments to operate as close to the capacity of your platform as possible.
The visitor control can also be extended to provide more protection to specific areas of the site that cannot handle as many visitors, for example, high complexity areas like checkout or stock checking can have their own separate waiting rooms.
Easy and Simple Implementation - No Code Changes
Netacea’s standard inline implementation requires no code changes or deployments to your infrastructure. Simply repoint your DNS or CDN to Netacea and away you go.
Using DNS enables an easy and rapid implementation as it does not require any code changes to the website. By utilising a single redirection, it covers all aspects of the web infrastructure, enabling larger enterprise customers to deploy to 10,000’s of sites in a single implementation. If using for a single trade event such as Black Friday, it can instantly be removed from your website after the event with just a click of a mouse button.
The Netacea Virtual Waiting Room was great value for Scribbler, as any downtime during a busy sale could cost the business thousands in revenue. Netacea made sure that didn’t happen and Father’s Day was a huge success for Scribbler.”
Emily Ridgwell, Head of eCommerce
During a prime-time X Factor finals advertising slot, we experienced a peak in website traffic 27 times bigger than Cyber Monday. Instead of getting no response or a very slow response, they had a controlled response that indicated when customers would be able to get into the website.”
Jeff Cattle, Head of IT
Netacea's Virtual Waiting Room gave us a very elegant solution to the challenge of dealing with demand peaks and unexpected events. As a result, we have been able to decommission resources and reduce our infrastructure by 20%.”
Sharon Lowrie, Technology and Business Change Director
It made absolute sense to us to deploy the Netacea Virtual Waiting Room to ensure that we could continue to serve more customers simultaneously than we ever had, even if the event turned out to be much bigger than we expected.”
Adam Warne, Group IT Director
Frequently Asked Questions
What problem does Virtual Waiting Room solve?
The primary purpose of Netacea Virtual Waiting Room is to maximise your revenue by ensuring your website stays online and performing at its best when under high load.Web traffic is unpredictable. As well as being influenced by your own marketing efforts, such as TV advertising or email campaigns, it can also spike when you get unexpected buzz from social media or other uncontrolled external factors. In some cases your IT team might not even be aware of your marketing team's next major campaign.If your site were to slow down or crash at these times, there would be a direct loss of sales revenue. Any marketing activities would suffer from low ROI, the brand would be damaged and customers would be less likely to return after suffering from a poor experience. This whole effect is amplified due to the increased attention to the website during these times. Those points aside, think about how long it would take you to fix the problem. How much resource would be used up? What would be the operational cost to the business?Netacea Virtual Waiting Room solves these problems by guaranteeing that an optimal amount of customers will continue to flow through your site even if the volume of traffic is greater than your capacity. You'll be fully prepared to serve more customers in a faster time with ease and certainty.
Who is Virtual Waiting Room for?
Netacea Virtual Waiting Room is ideal for any website or system that receives large spikes in traffic, putting its availability or performance at risk. This covers many industries, including retail and eCommerce, ticketing, media and broadcasting, education and government, to name a few.
Why not just engineer our website to handle more traffic?
There are many ways of engineering websites to be more scalable and robust against high volumes of traffic, and we're not suggesting that you don't do those things. However, Netacea Virtual Waiting Room is that last line of defence against a site-crushing wave of traffic - think of it as an insurance policy for when all else fails or you get a spike that you just couldn't have coped with otherwise. Engineering highly scalable websites is a costly and time-consuming task that may not be feasible or cost effective.Web traffic is unpredictable. Even when looking at traffic trends and analytics, the timing and size of peaks can change dramatically based on both expected and unexpected factors. It's not always possible to know how much traffic to expect or when exactly it might hit your website. Because of this, it's impractical and expensive to pay for the infrastructure needed to comfortably cope with your biggest "predicted" peaks all year round or to know how much traffic to load test for.Peak Management allows you to maintain a right-sized infrastructure for your budget whilst giving you the ability to cope with the larger peaks in traffic associated with sales events and seasonal activity.
Why would I want to put my website visitors into a queue?
You wouldn’t. In real life no shop owner would ever want to put people in a waiting room, however waiting is a regular and accepted part of the physical world and an essential way of ensuring an efficient flow of customers.Virtual Waiting Room carries out the same role in the virtual world. Queueing customers when there are too many to be able to manage effectively and efficiently allows for the optimal overall throughput of customers. A better way of thinking of the problem would be to think about why you wouldn’t put your users in a queue in a situation where the alternative would be complete website failure and therefore no customers getting the outcome and experience they want and that you want to provide.We see Virtual Waiting Room as an insurance policy you don’t necessarily want to use, but should always have.Virtual Waiting Room's functionality is a last resort. We would advise any business to do all they can to ensure their website is prepared well ahead of time to gracefully handle the amount of traffic they are expecting to receive at any given time. However, even with a plan in place, there is always a limit to any website’s capacity and therefore the chance that it will receive more traffic than it can physically handle.Virtual Waiting Room is there as the ultimate insurance policy so that even if all else fails and a website simply can’t cope with the amount of traffic hitting it, it will always be online and performing well for as many visitors as possible.The alternative to queuing (aside from allowing the site to go offline entirely) would be to just stop new visitors from entering the site and asking them to “come back later”. However, studies have shown that people are much happier to wait if they know how long their wait is going to be. Virtual Waiting Room's gives this transparency to those waiting to enter a site and confidence that they will get onto the site if they stay in the queue.You can also use the waiting room to reinforce your branding though images and videos.
Why not just elastically autoscale our infrastructure to cope with demand?
For many older systems this is not necessarily an option, systems have to be built and configured to be able to scale automatically.Likewise, while it’s true that cloud-based solutions allow you to scale up your infrastructure on demand, this is not an instant process. It takes several minutes to spin up the additional capacity and “warm up” load balancers in order for them to be effective. In the case of “cliff face” spikes, such as traffic from a TV advert where we often see 40-50 times usual traffic within seconds, autoscaling just can’t react quickly enough to help.Netacea Virtual Waiting Room reacts instantly when a sudden spike in traffic hits, keeping the site online at all times for those already browsing. This actually compliments any autoscaling you might have in place.
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