Netacea was created from the product development function within Intechnica.
Intechnica is an enterprise development and consultancy company focusing on producing high complexity, high performance, secure applications as well as providing digital transformation programs for businesses looking to modernise their technical capability or to introduce modern data science capabilities into their business.
Working with many customers showed that there was a need for solutions that would improve both the security and performance of websites and that artificial intelligence could be harnessed to create next generation solutions to this problem. The Netacea products were produced to address this problem.
After several years on incubation, the Intechnica product suite including the TrafficDefender product was consolidated and extended to become Netacea and a separate company formed to focus entirely on development and sales of the Netacea products.
From the beginning, Netacea has implemented the Intechnica Digital Blueprint to ensure that product development follows industry best practices which forms the basis for Netacea’s reputation for technical excellence.
In the machine we trust
When it came time to choose a company name we considered the usual approaches – pay a high class branding agency thousands, undertake a complex competitor analysis, stick a pin in a map, name it after the chairman’s dog – but decided that we should stick to our principles. We believe that artificial intelligence can be harnessed to improve most processes so why not trust the power of the machine to choose our company name.
We started to feed data in, including all content we had published, design specifications, relevant community content and even the contents of our Slack channels, all to give the machine a sense of what was important to us.
We enriched this data with translation databases, search engine popularity, a profanity filter (after a few early controversial suggestions) and more before setting the machine loose to come up with company names, which it then validated for availability.
After a number of evolutions and iterations we ended up with an appropriate shortlist of names for selection by a human audience, from which we chose Netacea – the panacea, the solution for all difficulties, for networks.
You can read more about this exciting step in our brand creation here.
Netacea – an AI driven company where the machine chose the company name.
Our Commitment to Diversity and Inclusion
As a team, Netacea feels strongly about creating a diverse and inclusive environment. We are committed to increasing our diversity and, where necessary, becoming better.
We are continually discussing diversity internally, to discover what we can do to lead by example and make meaningful changes within our organization and the technology community.
These discussions and the activity they lead to are ongoing with the view to weaving our continued learnings into our values.
What we are doing:
- Implementing transparent reporting
We have carried out a survey to understand the current diversity of the Netacea and Intechnica Group. This information will be regularly updated and made publicly available, in line with GDPR legislation for the protection of personally identifiable information.
- Reviewing our current policies
The Netacea and Intechnica Group has experienced rapid growth over the last two years, and as such we recognize a need to review our current diversity, inclusion and welfare policies to reflect the size of the team and the requirements of those within it. This review is inclusive of external facing policies that are shared with investors, as well as internal policies such as parental leave and mental health support.
- Establishing diversity champions
The diversity champions are committed to raising awareness around diversity and inclusivity in the workplace, via a range of social activities and educational resources.
- Creating a training programme for all
All employees will carry out annual training on diversity and equality, organized by the business.
- Reforming recruitment
Where possible, we seek to create a blind process to the early stage of recruitment. The name, age and gender of the applicant will be removed. We will also require our recruitment partners to present applicants from a diverse background, while we assess our own recruitment advertising messaging and strategy to ensure it reaches a diverse audience.
We hope this is useful, and please let us know if you have any questions. Contact the team at firstname.lastname@example.org.