The Impact of Sneaker and Scalper Bots

Brand damage

Sneaker bots buy up huge quantities of stock leaving customers unable to afford their desired product and frustrated with their favourite brands.
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Website downtime

Sneaker bots often drive large volumes of traffic to websites to monitor and buy items. This activity poses a real threat to website availability during busy periods.
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Loss of sales

Certain types of sneaker bots hold stock whilst operators try to resell the merchandise on a third party website. This is damaging to the scope for sales made by retailers.
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