Peak Traffic Spikes

Peak Traffic Spikes

Large spikes of website traffic can cause site outages, unhappy customers, reduced profits and damaged brand reputation. Spikes often occur during key trading events such as Black Friday and Easter Monday, limited edition product ranges or when offers are picked up and promoted on consumer websites.

Investing in infrastructure to support seasonal spikes is uneconomic and still prone to failure during sudden spikes.

THE THREAT / CHALLENGE

It has never been more important to ensure 100% website availability. In a digital world of streaming, consumers are accustomed to gaining access to information, entertainment and items of desire in near real time. Failure to provide immediate access to website shops, limited edition product ranges and discounted sales events can be detrimental to the brand reputation and repeat custom.

Even a one-second delay in load time can result in a 7% loss in conversions and a two-second delay during a transaction results in shopping card abandonment rates of up to 87% as customers fear something has gone wrong with the transaction and abandon their purchase

Our Approach

Netacea’s Virtual Waiting Room is a scalable, cloud-based service that sits in front of your website and controls access for all visitors. When the maximum number of visitors is reached, Netacea delivers a waiting page to all additional visitors without any access to your servers.

Your servers only ever see visitors that you know they can handle so the Netacea Virtual Waiting Room offers genuine protection for your servers and quality of service to your site visitors.

Netacea’s Virtual Waiting Room solution controls the flow of website visitors allowing through only the visitors your website can handle. By putting all additional visitors into a fair, first-in-first-out waiting room we ensure that all visitors get the best possible experience and you make the most money.

Results

Our online queuing solution is the ultimate insurance policy for web applications – reacting instantly when a sudden spike in traffic hits.

The Netacea Virtual Waiting Room protects the uptime, availability and performance of web applications. With it you can maximise customer transactions and safeguard brand reputation through customisable access rules during spikes in traffic.

Netacea Virtual Waiting Room ensures that your site remains available 24/7 no matter how busy it gets.

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