By Netacea / 29th Aug 2018
Benefits of a DNS-Based Virtual Waiting Room
Only a DNS based approach will ensure full visibility and control of all traffic. All requests passing in and out of the system are inspected, enabling an accurate number of visitors on any part of the site at any one time.
Enhanced Queue Security
Being in-line at a DNS level improves security by allowing you to restrict access to your system to only the IP addresses of the Netacea platform. This means that no one can bypass the Virtual Waiting Room.
Full Stack Protection
By positioning the solution in the cloud in front of the infrastructure you can provide protection for load balancers, web application firewalls, application and database servers, not just the website.
Customer Experience and Trust
In-line DNS integrates as a seamless layer into the customers purchasing journey. Our customers do not have to worry about their buyers becoming suspicious of being directed to external URLs, e.g. www.VirtualWaitingRoom.CustomerWebsite.com
Speed of Implementation
DNS does not require any code changes to the website, a single redirection covers all aspects of the web infrastructure, enabling our larger customers to deploy to 10,000’s sites in a single, rapid implementation.
Requests pass through the solution as encrypted HTTPS traffc, but are not stored, enabling the solution to be both PCI and GDPR compliant.
Unrivalled 100% Website Uptime
Hosting the solution on a highly available, distributed cloud infrastructure with complete failover protection has enabled a DNS solution to achieve 100% availability since inception.
Proven to perform all interactions sub 1ms in front of some of the world’s busiest websites.
Guaranteed Business User Access
The ability to whitelist specific users or locations ensures that no in-store or call centre employee is placed within a waiting room when trying to place a customer order or access stocking information.
Instant Access For VIP Customers
Returning or high-spend customers can be rewarded with guaranteed direct access to the website in any given situation, rewarding those loyal to your business.
The DNS based solution, combined with Netacea’s passive mode functionality, allows for the Virtual Waiting Room to be instantly added or removed to your website at the click of a button
After much research both technically and more importantly around customer experience a DNS based approach was picked as the standout choice.
Netacea’s virtual waiting room utilises a DNS based approach. We implement in front of your web application to protect it from high levels of traffic that would otherwise degrade performance or even cause failures. As we are able to allow the flow of traffic onto the site in a safe and controlled manner and never redirect the customer, application performance and availability are ensured. And to further enhance security, we also advise our customers to configure the origin to only accept traffic from our service which negates the ability to bypass it. Each customer is given a dedicated infrastructure and a DNS switch so that even when unpredictable events occur our solution can be brought in line automatically, within around about 60 seconds to protect your website and your customer experience.
With all industries facing more competition now than ever and customers expecting your business to be accessible to them regardless of time and location., working with the right technology partner to help you deliver unrivalled availability and the best customer experience during peak events has never been more critical.