Virtual Waiting Room
Large spikes of website visitors (whether planned or unplanned) should be a bonus but when the visitors exceed the capacity of your platform this can turn into a nightmare - leading to site outages, unhappy customers, reduced profits and damaged brand reputation.
You can't control how many people come to your site so how do you make sure that you stay up when your site is just too busy?
Netacea’s Virtual Waiting Room solution controls the flow of website visitors allowing through only the visitors your website can handle. By putting all additional visitors into a fair, first-in-first-out waiting room we ensure that all visitors get the best possible experience and you make the most money.
In short, Netacea Virtual Waiting Room ensures that your site remains available 24/7 no matter how busy it gets.
How it works
Netacea’s Virtual Waiting Room is a scalable, cloud based service that sits in front of your website and controls access for all visitors.
When the maximum number of visitors is reached, Netacea delivers a waiting page to all additional visitors without any access to your servers.
Your servers only ever see visitors that you know they can handle so the Netacea Virtual Waiting Room offers genuine protection for your servers and quality of service to your site visitors.
Customisable Waiting Experience
Nobody likes waiting so the Netacea Virtual Waiting Room makes the process as fair, transparent and painless as possible.
Users in the waiting room are put into a fair, first-in-first-out queue and shown their progress including queue position and estimated time to entry before automatically entering the site when they reach the front.
The waiting room page is fully configurable and completely white-labeled allowing your visitor’s waiting room experience to be consistent with your brand and giving you the scope to entertain waiting visitors with videos, Twitter feeds, games or special offers.
Real time stats and control
Netacea Virtual Waiting Room allows you to take full control over the flow of visitors to your website. The real time dashboard will provide with up to the second reports on the numbers of visitors on your site and the number waiting. All settings can be adjusted to allow instant increases or decreases in the number visitors allowed through, meaning that you can make constant adjustments to operate as close to the capacity of your platform as possible.
The visitor control can also be extended to provide more protection to specific areas of the site that cannot handle as many visitors, for example, high complexity areas like checkout or stock checking can have their own separate waiting rooms.
Integrating Netacea Virtual Waiting Room is simple and requires no code changes. Simply repoint your DNS or CDN configuration to point to the dedicated Netacea address and let our scalable technology take care of the rest.
The virtual waiting room integrates with any application regardless of package or language and is fully compliant with all CDNs.
The web's only truly enterprise class virtual waiting room
Netacea Virtual Waiting Room operates an enterprise level security standard and is fully PCI compliant.
Netacea Virtual Waiting Room is a cloud-based, elastically scalable system capable of handling millions of concurrent users.
To meet the performance and throughput requirements of enterprise customers, Netacea needs to be very low latency. To hit this objective, Netacea employs some of the leading high-throughput web technologies and globally distributed infrastructure to ensure that the overhead of adding a virtual waiting room is typically <10ms.
Features and Benefits
Fair & Un-skippable Queue
Nobody likes having to wait for things but we are all aware that sometimes it is unavoidable but when we do have to wait we want that wait to be as short and as fair as possible. Nothing is more upsetting than seeing people who haven't waited as long get in first. Netacea Virtual Waiting Room was built as not just a waiting room but from the ground up, a fair waiting room.
Netacea uses advanced visitor management technology to ensure that users will always enter your website in the order in which they arrived. The queue is un-skippable, there is no way to force your way to the front, to take the place of another user or to share a position with a friend.
All infrastructure has a limit and when that limit is reached all users suffer, often with complete system outages. Scaling this to cope with more may not be practical or economic, particularly if the spike is an isolated event or not something that will bring much value to your business.
Putting in a virtual waiting room and allowing yourself to take control of the flow of users allows you to maximise the amount of value you can get from the limited capacity of your platform without needing to think about constraining marketing campaigns or social media activity.
VIP Visitor Management
Netacea Virtual Waiting Room gives you extra control over how different website visitors are handled.
Whitelisting – because some visitors should never be queued, such as customer service, call centres, head offices and branches, we allow IP addresses to be whitelisted.
Prioritising VIPs – VIP users can be identified by cookies or entry pages to ensure your most valuable customers do not queue.
Netacea Virtual Waiting Room makes sure that your website maximises revenue by only ever serving the maximum amount of visitors that it can handle. Any more visitors will impact performance and therefore reduce revenue.
Without this protection, successful marketing campaigns can result in website downtime and therefore a direct loss of sales revenue, also making customers less likely to return and cause longer term brand damage. So, the more successful your marketing, the more loss making the campaign is.
With the Netacea Virtual Waiting Room dashboard, your marketing team has real-time insight into remaining site capacity, this gives the ability to comfortably push marketing campaigns to the limit of what your systems can handle without worrying about bringing the site down.
Positive Customer Experience
Visitors who have a positive experience will stay for longer and return more often. There are many studies available that show there is a direct correlation between performance and conversion.
As a website owner, you naturally want as many visitors as possible to be using your website, however if there are too many then the experience deteriorates for all users.
Only by controlling the flow of users to your website can you optimise the amount of visitors on your site and therefore maximise user experience, conversion and visitor satisfaction.
The users that have to wait are given the most positive user experience possible, proceeding to the front with regular updates on their queue position and estimated time to arrival, all displayed within a fully branded waiting page.
Guaranteed Uptime - 24/7 365 days a year
The modern web is an unpredictable place - TV, media or social media recommendations can easily go viral and drive unexpected spikes of demand onto unsuspecting websites. Conversely system failures or third party outages can reduce website capacity unexpectedly.
Netacea Virtual Waiting Room is the ultimate insurance policy for web applications – reacting instantly when a sudden spike in traffic hits or available capacity falls.
When your website cannot cope with the volume of traffic hitting it, rather than crashing it will remain online for those already browsing and continue to perform well for as many visitors as possible.