The Impact of Fake Account Creation

Discount Abuse

Many companies offer special offers or bonuses on account sign up. By creating multiple accounts, fraudsters can take advantage of these offers multiple times.
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Bonus Abuse

Fraudsters take advantage of account sign-up bonus programmes, typically within the gambling industry, which results in revenue loss for the business.
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Skewed Analytics

Companies judge success and adjust marketing activity based on key metrics. Fake accounts being created means these decisions are based on inaccurate and misleading data.
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