Why is it necessary to block bot traffic? Bots aren’t exclusively all bad or all good. Which is why a blanket, rules or reputation-based block approach is not always effective as a standalone solution in the fight against bots. So how would you block bad bot traffic?
The capacity to mimic human behaviour leaves conventional bot management solutions analysing visitors’ mouse movements and click patterns ineffective. These solutions are often reliant on additional third-party code that bot operators can easily identify and circumvent. The use of external code also leaves users exposed to privacy risks.
The Right Approach
Complex bot attacks require an intelligent approach to bot management, supported by a greater understanding of bot intent and using fast and accurate data to mitigate threats in real-time. Once understanding the threats and intent of bad bots, that’s where bot management comes in to block bot traffic.
At Netacea we take a smarter approach to bot managements. Our Intent Analytics™ engine, powered by machine learning, quickly and accurately distinguishes bots from humans to protect websites, mobile apps and APIs from automated threats while prioritising genuine users. Actionable intelligence with data-rich visualisations empowers businesses to make informed decisions about their traffic.
Talk to our team of cyber-security experts today to discover more about our pioneering approach to bot management to help you detect unwanted bot traffic and defend against it.