Bot traffic is any set of legitimate requests made to a website that is made by an automated process rather than triggered by direct human action.
Bots are not inherently good or bad but can be used to carry out malicious activity by bot operators. Bot traffic is no longer a small portion of internet traffic but a rapidly growing threat, with bad bots accounting for 20% of total traffic.
Commonly occurring bot attacks used across a range of industries include:
Each type of attack can significantly damage your business’ revenue and brand reputation. In fact, in 2018 alone, $7bn was lost to account takeover and credential stuffing attacks.