Non-human traffic is the generation of online page views and clicks by automated bots, rather than human activity. This automated bot traffic often acts with malicious intent to steal your content, get access to confidential data about your company and your users, or skew your analytics.
However, not all non-human traffic is bad. Crawlers, price scraping and search engine bots are seen as good bots.
Putting a stop to bad bots generating non-human traffic can be a challenge. Newer and more sophisticated bots are much harder to detect. In most cases, a bot mitigation solution is the most efficient and accurate way to detect and mitigate malicious non-human traffic.