Bots are infamous for skewing website analytics and platforms such as Google Analytics don’t always block this invalid traffic. Instead this bot traffic will appear in your analytics alongside legitimate traffic, when actually it is automated spam skewing your marketing data.
Have the number of new sessions to your site spiked?
An abnormally large number of new sessions alongside high bounce rate and low session duration is an indicator of automated traffic activity.
Is your average session duration below three seconds?
A recurring low session duration may not be due to the speed of your website, but crawlers scraping your site for images and content.
Is your average bounce rate high?
Whether it’s site-wide or on a selection of pages, a high bounce rate of between 95% and 100% implies the presence of bot traffic.
Has your conversion rate dropped?
A spike in new sessions without an increase in conversions will reduce your overall conversion rate.
Has direct and referral traffic increased?
These two channels are common sources of bot traffic and where you are likely to see the highest spikes in traffic.